Building the missing layer between human creativity and frontier AI.
Systematic approaches that transmit human creative fingerprint through AI, enabling original work while preventing collapse into sameness.
Imperfections are the engines of originality. As AI tools advance exponentially—enabling massive creative leaps and exploration, something unexpected is happening: creativity collapse: the phenomenon where human <> AI collaboration flattens output toward the mean.
Creative fingerprints in frontier AI, Branko is developing systematic approaches for transmitting creative fingerprints through these systems, enabling AI to synthesize what exists in ways only you could, rather than averaging.
Enabling leaps in exploration and creativity. Through ongoing research, he's mapping how to transmit prelinguistic values that make creators irreplaceable, producing work that couldn't exist through either intelligence alone, ultimately enabling creative leaps and explorations of diverse product and service spaces in ways previously impossible.
Research and Experiments
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Branko’s work operates at three scales: individual designers and creators preserving their fingerprints, teams maintaining collective originality, and organizations building competitive advantage through authentic human-AI collaboration.
Research explores three shifts:
Humans — How we evolve when AI becomes our creative partner
Products — What happens when intelligence lives in everything we touch
Design — Why human creativity becomes more valuable, not less
Approach: running experiments where human creativity and AI capability collide.
Not theorizing | building. Not predicting | discovering what's actually happening when these two intelligences meet.
Frameworks & Workshops
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Collaborations and workshops to map how teams and organizations can transmit their creative DNA through AI systems while maintaining strategic differentiation. More details soon.
Vibe Designing, Copyself Protocol, Creative Fingerprint Transmission - systematic approaches for preserving originality in human-AI work.
Keynotes & Speaking
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Presenting research findings on creative fingerprint transmission, co-cognition protocols, and preventing creativity collapse in human x AI collaboration.
About
Branko operates at the cognitive frontier where human creativity meets artificial intelligence. As Logitech's first AI Fellow and co-founder of their Creative & Design AI Lab, he developed frameworks for preserving human originality in the age of AI.
Prior to Logitech, he founded NONOBJECT studio (acquired 2018), authored Nonobject (MIT Press), and created the UE Boom that revolutionized portable audio.
He works from Silicon Valley, California, where he continues experimenting and exploring new opportunities with companies and organizations at the frontier of AI and human capability.
When not conducting research, he is meditating and hiking.
Keynotes & Speaking Engagements
September 07 ‘25
Venue
Freepik HQ
More details soon.
Better Tech for Creative Humans - #SFTechWeek
Technology is reshaping the creative world, but how do we make sure it works for us, not against us? Better Tech for Creative Humans brings together industry leaders, builders, and radical creatives to explore the bridge between tech and creativity. From adapting workflows to embracing AI tools, we’ll dive into how creative humans are innovating, experimenting, and staying ahead in a world that changes fast.
This isn’t just another panel. It’s a conversation with you. Come ready to share your opinions, feedback, and questions. We want to learn as much from the community as we share.
IXDC2025 International Experience Design Conference: Unveiling New Possibilities in Human-Computer Interaction and Smart Product Design
IXDC2025 Artificial Intelligence Summit: Explore the New Era of Human-Machine Symbiosis with Top Global Technology Leaders
Grand opening in Beijing!
As artificial intelligence technology ushers in revolutionary breakthroughs, we stand at a historic intersection: AI is not only redefining the boundaries between creativity and business, but also profoundly reshaping the relationship between humans and machines. The 2025 Artificial Intelligence Summit, themed "AI Reshaping Human Creativity and the New Business Ecosystem , " brought together leading global technology companies and innovators from Microsoft, Baidu, Kuaishou, Adobe , and Alibaba Cloud to engage in an in-depth dialogue about the future of the intelligent world.
December 12 ‘25
Venue
Creative Mornings, Frogdesign, San Francisco
More details soon.
Venue
iF International Design Conference, Berlin
March 28 ‘26
More details soon.