Building the missing layer between human creativity and frontier AI.
Systematic approaches that transmit human creative fingerprint through AI, enabling original work while preventing collapse into sameness.
Imperfections are the engines of originality. As AI tools advance exponentially, enabling massive creative leaps and exploration, something unexpected is happening: creativity collapse: the phenomenon where human and AI collaboration flattens output toward the mean.
Creative fingerprints in frontier AI, Branko is developing systematic approaches for transmitting creative fingerprints through these systems, enabling AI to synthesize what exists in ways only you could, rather than averaging.
Enabling leaps in exploration and creativity. Through ongoing research, he's mapping how to transmit prelinguistic values that make creators irreplaceable, producing work that couldn't exist through either intelligence alone, ultimately enabling creative leaps and explorations of diverse product and service spaces in ways previously impossible.
Research and Experiments
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Branko’s work operates at three scales: individual designers and creators preserving their fingerprints, teams maintaining collective originality, and organizations building competitive advantage through authentic human-AI collaboration.
Research explores three shifts:
Humans — How we evolve when AI becomes our creative partner
Products — What happens when intelligence lives in everything we touch
Design — Why human creativity becomes more valuable, not less
Approach: running experiments where human creativity and AI capability collide.
Not theorizing | building. Not predicting | discovering what's actually happening when these two intelligences meet.
Frameworks & Workshops
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Collaborations and workshops to map how teams and organizations can transmit their creative DNA through AI systems while maintaining strategic differentiation. More details soon.
Vibe Designing, Copyself Protocol, Creative Fingerprint Transmission - systematic approaches for preserving originality in human-AI work.
Keynotes & Speaking
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Presenting research findings on creative fingerprint transmission, co-cognition protocols, and preventing creativity collapse in human x AI collaboration.
About
Branko operates at the cognitive frontier where human creativity meets artificial intelligence. As Logitech's first AI Fellow and co-founder of their Creative & Design AI Lab, he developed frameworks for preserving human originality in the age of AI.
Prior to Logitech, he founded NONOBJECT studio (acquired 2018), authored Nonobject (MIT Press), and created the UE Boom that revolutionized portable audio.
He works from Silicon Valley, California, where he continues experimenting and exploring new opportunities with companies and organizations at the frontier of AI and human capability.
When not conducting research, he is meditating and hiking.
Speaking Engagements
The Future of Creativity: AI, Art & the Human Touch
Join us for an evening exploring the shifting landscape of creativity and art in the age of technology and AI. Hosted at Freepik’s brand-new San Francisco office, this event brings together creatives, technologists, and community leaders for a conversation about what’s next. In partnership with 2rt.studio as our creative partner and Creative Mornings SF as our community partner, we’re excited to bring you an inspiring night of dialogue, connection, and creative exploration.
Together, they’ll dive into the evolving role of technology and AI in creative practice—from inspiration and production to perception and ethics. This conversation will unpack the promise and friction of using emerging tools in creative workflows and how we navigate both.
August 21 ‘25
Better Tech for Creative Humans - #SFTechWeek
Technology is reshaping the creative world, but how do we make sure it works for us, not against us? Better Tech for Creative Humans brings together industry leaders, builders, and radical creatives to explore the bridge between tech and creativity. From adapting workflows to embracing AI tools, we’ll dive into how creative humans are innovating, experimenting, and staying ahead in a world that changes fast.
This isn’t just another panel. It’s a conversation with you. Come ready to share your opinions, feedback, and questions. We want to learn as much from the community as we share.
IXDC2025 Artificial Intelligence Summit: Explore the New Era of Human-Machine Symbiosis with Top Global Technology Leaders
Branko was invited to deliver the opening keynote and lead a AI powered design workshop at IXDC 2025’s Artificial Intelligence Summit in Beijing, part of the International Experience Design Conference. The summit brings together global technology and design leaders to explore human–machine symbiosis and the future of intelligent products. Branko’s session focuses on how AI can reshape human creativity and product ecosystems while still keeping the human creative fingerprint at the center of the work.
UC Berkeley — Jacobs Institute for Design Innovation
Berkeley, California
AI Powered Design and Innovation Lecture and Workshop — UC Berkeley, Jacobs Institute for Design Innovation
Invited lecture and hands-on workshop at UC Berkeley’s Jacobs Institute for Design Innovation on AI powered design and the future of creative work. Branko shares how AI systems can widen exploration, speed up design development, and support new product and service ideas while keeping human judgment and taste at the center. Through live demos and team exercises, the session focuses on practical workflows that help designers and innovators use AI as an amplifier, not a replacement.
Human + Machine: Co-Creating the Future of Design
Panel discussion at the International Scientific and Professional Conference POLITEHNIKA 2025 in Belgrade. Under the topic Human + Machine: Co-Creating the Future of Design: How AI is Shaping Tomorrow’s Creativity, Branko joins as a panelist alongside Ljubiša Bojić and Željko Zdravković. Together with the host, they explore AI as a creative partner in design and art, the changing role of the designer, and how human intuition and machine intelligence can work together in practice.
CreativeMornings
We’re the world’s largest creative community; hosting local chapter events in cities around the world every Friday, Virtual FieldTrips every week, and job postings and company profiles via the CreativeGuild.
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In 2008, Tina Roth Eisenberg (Swissmiss) started CreativeMornings out of a desire for an ongoing, accessible event for New York’s creative community. The concept was simple: breakfast and a short talk one Friday morning a month. Every event would be free of charge and open to anyone.
iF Design Trend Conference 2026
The iF Design Trend Conference is a key event for designers and industry experts to explore global and interdisciplinary design trends. In an age defined by rapid change, design helps us not only to understand these developments but also to shape them actively and creatively.
It encourages us to think in visionary ways, take responsibility, and foster dialogue across disciplines. The conference will take place in the spectacular AXICA building in Berlin, Germany, on 28 April 2026.